As consumers our average attention span has fallen to eight seconds.That is the time we take to decide if something is worth remembering or relevant to us.
In recent store trials in Tesco we discovered the average interaction time with our 3D media was over two minutes!
Our research results (conducted in Tesco Malaysia):
- Looked at it
- Pointed at it
- Engaged with it
- Commented on it
In today's marketing world that is based on performance and ROI,
brands also need to create meaningful engagement to drive consideration
and ultimately evoke an emotional response from their target audience.
Our 3D media platform not only increases engagement time but will deepen the
engagement and get people taking about your brand.
- Read an independent research paper
on our work with Tesco Osterley.
- For more insights, please go to our page.
- VISIT LINKEDIN
- Read about why we do what we do.
- VISIT OUR BLOG
TESCO UK TRIAL - DECEMBER 2014
"Researching shoppers' reactions and experiences of Visual Retale's Christmas themed 3D projections was an absolute joy! Here's an idea that has wowed shoppers (and their children). The 3D animated floor projections have evoked positive feedback through injecting energy into shoppers' 'otherwise mundane supermarket shop' and enhancing their overall store experience."
Marketing Sciences Unlimited.