In a recent sensational launch of its latest beverage, Guinness Malaysia debuted Guinness Bright targeted at the younger beer lovers with Visual Retale’s snazzy 3D projections at selected pubs outlets nationwide.
This innovative exercise between Guinness & Visual Retale is the first in Malaysia via 3D projections to engage the younger audience.
“Engaging and innovative, this medium promises a fun experience to our customers when they visit our outlets. It generates buzz and conversations as this medium creates a 3D branding experience at our key pub outlets. It’s a brilliant idea to combine soft branding & funky technology at its finest form to our audience.” said Nick Larkworthy, Marketing Manager, Guinness & Diageo Brands.
The participating outlets nationwide include Remedy Plus @ Scott Garden, Twenty Eight @ Bangsar, Jiro @ Bangsar, Barfly, Soul Liquid @ Puchong, 32 Bistro @ Puchong, The Social @ Electric Boulevard TREC, Fire & Ice @ Changkat Bukit Bintang, 3 Stooges @ Sunway Mentari, Elilai @ Wisma TT Cheras, Owl Café Kuantan, The Shore Company Kuching, Paradigm Café, Bistro Ipon and History Bistroz Ipoh to name a few.
“We are pleased to be a part of Guinness Bright launch campaign which can eventually be used as a captive media platform for Guinness to communicate with its growing customer base. The solution enables you to geo-target content, with customised projection playlists at each outlet,” said Sailendra Kanagasundram, CEO of Visual Retale.
Visual Retale, operating as Visual EFX Sdn. Bhd is an MSC Status media technology business with patents to create anamorphic projections in 8 markets. Some of its notable clients include Astro Radio, Exxon, Coty, CIMB Principal, Ingress Auto, Old Town White Coffee, HP and more.
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Guinness Malaysia has collaborated with Visual Retale on its latest beverage debut, Guinness Bright which is available only in Malaysia. The two leveraged the agency’s 3D projections at selected 24 pubs outlets nationwide to target primarily the younger audience....
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Visual EFX's primary intention is to collaborate with top media agencies and media owners to build capex free revenue sharing partnerships. By building a permanent network of projectors across their top performing and high footfall locations, it proposes to jointly offer there sites for brands to advertise their products and services.
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